GLOBALISATION

Globalisation

The overall term globalisation is an umbrella term for a complex series of economic, social, technological, cultural and political changes seen as increasing interdependence, integration and interaction between people and companies in disparate locations.
The term globalisation has been used since the date, 1944 but economists began applying this term sine 1981. A theorist name Thedre Levitt is usually credited with the article he wrote in 1983 for the Harvard Business Review entitled “Globalization of Markets”
Media Globalisation

Globalisation is becoming an increasingly important concept in Media. The technology advances and growing global conglomerates are changing the face of media.
Globalisation centres in the increased mobility of goods, services, labour, technology and capital worldwide.

Globalisation
As the international trade borders come down, media organisations are able to reach larger audiences. Large media organisations have resources to expand their organisations globally, which then replaces other media organisations and replace them. Organisations such as:
· AOL Time Warner
· Vivendi Universal
are amongst the largest organisations in the world. Telecommunications and expanding global media markets mean that national and international cultural traditions are merging into a global culture and new media and genres are developing as part of this new global culture.
The digital side of things has changed the lifestyles of people throughout the world a lot. Such aspects that have changed the lifestyles are mobile phones- whereby video messages can be sent to people the entire world, and now many of us cannot manage without a mobile phone. These new media inventions has changed our lives and expectations, but also making it easier to communicate.
As this technology continues to evolve and media organisation continues to converge, we are moving towards an environment in which all our media from a single device including television to telephones. Each new generation of mobile phone, PDA, television or computer is able to access an increasing range of media.

The Global Village
Marshall McLuhan, a Canadian media critic, famously stated in the 1960’s that the world had become a “global village”. The media play a vital role in creating this.
Critics argue that the media reflect and create the social and cultural world we live in because the media producers construct our views of all these global events and therefore construct our values and ideologies.
Media is an essential part of many people’s lives. McLuhan stressed the role of media in creating “the mass” as opposed to the separate individuals of “the public”. He also made very over-generalization that electronic technology encourages unification.