wOmEn In aDvErTs

Sheila's Wheels

http://youtube.com/watch?v=cWrLxIEtQfE

This particular adverts, which is a car insurance company called "Sheila's Wheels", it involves three women who try and sell their company to a female audience.
One aspect of this advert signifies the type of clothing they wear; for example, earings and jewelry. This items may be expensive, which entails that three women within this advert are saving money on this insuarance. The pink outfit suggests that they are girly, along with the singing to not only give information about the company but to attract the audience, preferbly women for the product and the outfits fetishised by the male gaze.

Loreal Advert - Eva Longoriaa!!!
http://www.youtube.com/watch?v=Hq_-6Edr9sI&mode=related&search

This advert shows the stunning Eva Longoria in action within the loreal advert. She was called the new face for Loreal. (everyone should have her face).

Loreal have made an excellent move by using Eva Longoria for this advert as she is an attractive celebrity, which makes women aspire to be like her and use the products to help improve their appearence (good luck!). She's presents a dilemma towards the audience that to be attractive you must be slim. She is also being fetishised by the male gaze.


Lynx "Billions" One Off Advert
http://youtube.com/watch?v=FOXCXP235JY&mode=related&search=

This advert is aimed towards a male audience because of the product Lynx.
The overall aim for this product it that, in using it it will attract females.

The male audience will fetishise over them, linking it towards the male gaze. This advert is very imaganitive as using the spray will enable
males to get more action as they say. "Spray more Get more".