JoBs AxEd wITh AmErIcAn FHM!
FHM, a magazine for men that like looking at women. 40 Emap staff will lose their jobs because FHM are closing their US Edition. I find this barbaric due to the men needing to conform to their male gaze. The total number of staff that will be affected is 47, where some of them will be used to help run the US FHM, website, to fulfil consumer’s needs.
The first FHM magazine was published and launched in 1999, by a determined and self motivated team led by an executive publisher Dana Fields, where there enter a competitive market to establish a well known position making high profits.
The US FHM magazine sells 1.25 million copies a month, where other magazine
s such as Maxim and Stuff targeted at men have suffered a decline in sales over these months. In the 12 months to October 2006, the three men's titles lost 11% of ad volume, the equivalent of 300 pages a month. FHM’s US edition is also the biggest selling of any of the other 30 versions around the world.
The UK and other versions will still remain, where the circulation of 420,688 in the first half of the year 2006 was 24.9.
"With conditions in the US worsening, we have decided to suspend publication to focus resources elsewhere on faster-growth platforms."
The last edition of this fantastic magazine will be in March, which will be on sale in the New Year.
My views to this are men turning gay? I hope not! Are they getting tired of seeing semi-naked women in magazines? I also hope not! Looking at women in magazines are a norm for the male audience, as women are being seen as passive characters when being captured in this light, and are wanted to be seen by the male gaze. Other versions of FHM are still around in different countries including the UK. My views to this also are that because of technology becoming very upcoming as we are living in the 21st century the targeted audience of this magazine may view images and images on the website:
http://www.fhm.com
This could be one of the reasons for the downfall in sales in the US, as also the website is still running.
The first FHM magazine was published and launched in 1999, by a determined and self motivated team led by an executive publisher Dana Fields, where there enter a competitive market to establish a well known position making high profits.
The US FHM magazine sells 1.25 million copies a month, where other magazine
s such as Maxim and Stuff targeted at men have suffered a decline in sales over these months. In the 12 months to October 2006, the three men's titles lost 11% of ad volume, the equivalent of 300 pages a month. FHM’s US edition is also the biggest selling of any of the other 30 versions around the world.The UK and other versions will still remain, where the circulation of 420,688 in the first half of the year 2006 was 24.9.
"With conditions in the US worsening, we have decided to suspend publication to focus resources elsewhere on faster-growth platforms."
The last edition of this fantastic magazine will be in March, which will be on sale in the New Year.
My views to this are men turning gay? I hope not! Are they getting tired of seeing semi-naked women in magazines? I also hope not! Looking at women in magazines are a norm for the male audience, as women are being seen as passive characters when being captured in this light, and are wanted to be seen by the male gaze. Other versions of FHM are still around in different countries including the UK. My views to this also are that because of technology becoming very upcoming as we are living in the 21st century the targeted audience of this magazine may view images and images on the website:
http://www.fhm.com
This could be one of the reasons for the downfall in sales in the US, as also the website is still running.
posted by Sawan at 12:07 AM
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