The Sun Newspaper Analysis

This is The Sun newspaper, which is shown on the right. The Sun is targeted at a working class audience.

The page is subdivided into three categories; one showing an offer, another of a political issue and the main story of celebrities. The main story of the celebrity is shown to be the main issue of the paper because the type of audience being targeted is more interested in this issue rather than political issues and debates. The lexis “I’ll Kill Kylie”, makes audience wanting to read on and makes them want to buy the paper. The uppercase and bold writing catches the readers eye, which is what The Sun intended. The sans serif font shows the informality of the paper and the laid back approach.

The picture of Kylie is shown as the male gaze and attracts male audiences. The other categories on The Sun is an offer selling a hands free kit for a cheap price and again targets different audiences interested in phones who drive a car or for personal use to buy the paper and read on.

The website shown on the paper also allows the people to access information and stories by means of technology, which makes it easier for buyers.