Downloading...

Nearly half of young downloaders don't pay

About 85% of Britain's young people own MP3 players such as iPods, yet almost half of them pay nothing for music downloads, according to new research.
A new study into music downloads by Q Research quizzed 1,500 people aged between 11 and 25 and found that nearly half of those surveyed did not pay for downloads. A further third spent less than £5 each month and just 3% spent more than £25.
The research also found that 81% would like to listen to music on their mobile, and that one in four had already downloaded music straight to their phone.
New, reduced costs for data charges on pay-as-you-go mobile tariffs had contributed to a higher proportion of downloads to those handsets than to contract phones.
Q Research found that 26% of pay-as-you-go customers had downloaded music to their mobile, compared to 16% of contract customers. Pay-as-you-go customers also used other data services more frequently.
Communication tools, such as social networking elements that encourage users to share song recommendations and links with friends, had also driven the uptake of mobile music downloads, the research found.
Free content downloads were most popular with 11- to 16-year-olds because they often rely on money from their parents.
Rikjan Scott, research director at Q Research, said that a significant proportion of that free content would have been downloaded illegally.
"There's a huge desire among young people to get the music they want, and they will get it whether that's through legal downloads, file sharing or swapping music with friends," he added.
He said that so many different points of access to content have developed in the past 10 years, music companies have struggled to keep up.
Dr Liz Nelson, who led the Q Research study, said that the major music companies aren't doing enough to try to understand the attitudes and opinions of younger people.
"They are not really aware of what's going on. The importance of understanding the way kids communicate can't be underestimated; and community elements, such as recommendation, are becoming tremendously important," she added.
Dr Nelson pointed to the recent launch of MusicStation as a more flexible, convenient service that would be well-received by the audience.
Launched by Omnifone this week, MusicStation offers unlimited mobile music downloads for £1.99 per week.

My views on this are that because of the internet and the way people are more into their music. Crackers will always find a new downloading site, such as the government found out about kazaa and closed this down. There is other downloading programmes such as Limewire, where people download the actual songs they want rather than buying the whole album at woolworths and other leading stores.
Downloading is getting more and more popular.

Top Gear Analysis

On the left is a top gear magazine cover.

This is a tv show that is broadcasted on bbc and targeted to wide audience. It is mainly targeted at a male audience, whereby males are more interested into cars and the technical speification of it.

The title of the film is Top Gear, which connotes fast cars as the presenters of the film test the cars in "top gear". Top means the top end of the cars.

The presenter Jeremy Clarkson is the main presenter of the show, is presented in the top car in the magazine.

The website allow audiences to do extra research and learn about the show in more depth using technology.

The three cars shows that there are three presenters, where each car will be analysed.

The instituion is bbc and is priced £3.85.

Top gear!

Jan Exam

Was it easier or harder than expected?
The first glance of the picture in the exam I was like this is going to be a long 75 minutes of my life; but as I got into it with the 15 min plan I find it ok and made points that I was quite impressed with.

What key points did you make?
The points I made was firstly about the title "The greate escape", if people didnt know bout Jamie Oliver they could have thought this was a drama about escaping, which goes with himself being tied up.
I also mentioned about how the male and female roles have changed. Females in the past were more domesticated, whereas the male were the dominant ones being the breadwinner. Now males are more interested in the domestic side of life including cooking. Role reversal basically.
The poster gives us enigmas about "why is he hanging there?", "Is he trying to escape?"
Celebrity endorsement - Jamie Oliver, people wanting to aspire to be like him. A chef.
Italians being known for their good cooking.

Where you able to include any of the year 13 (med 4, 5 or 6) stufff you've covered and if so what.
I talked about some theorists and like gratification - how audiences have a personal identification with celebrities.

Did you do you enough prepation?
Yes I did, but I done them on paper. No not an excuse because you're not gonna have a computer in the exam. It makes it more helpful to practice on paper in order to give yourself sufficient time in the exam.

The Sun Newspaper Analysis

This is The Sun newspaper, which is shown on the right. The Sun is targeted at a working class audience.

The page is subdivided into three categories; one showing an offer, another of a political issue and the main story of celebrities. The main story of the celebrity is shown to be the main issue of the paper because the type of audience being targeted is more interested in this issue rather than political issues and debates. The lexis “I’ll Kill Kylie”, makes audience wanting to read on and makes them want to buy the paper. The uppercase and bold writing catches the readers eye, which is what The Sun intended. The sans serif font shows the informality of the paper and the laid back approach.

The picture of Kylie is shown as the male gaze and attracts male audiences. The other categories on The Sun is an offer selling a hands free kit for a cheap price and again targets different audiences interested in phones who drive a car or for personal use to buy the paper and read on.

The website shown on the paper also allows the people to access information and stories by means of technology, which makes it easier for buyers.

Pursuit of Happ'y'ness

This film named The Pursuit of Happ'y'ness stars Will Smith and his actual son Jaden Smith, which is based on a true story.

Firstly the image of Will Smith and his son shows the love they share between them. The holding of the hands, shows unity and how they care for one another. The son shining through lightens their hands up, which suggests the strong bond they share. They could both be relying on each other as Will Smith could be a single parent.

Will Smith in his business suit suggests he is a rich business man. The briefcase and suit shows his wealth along with the "happy" smile he has. Both characters are smiling, which goes along with the title of happyness. The title is spelt like this maybe suggesting something that may occur in the film later on.

Will Smith is one of the main characters in the film where his head is through his own name which is shown at the top of the poster. Will Smith is known more for his acting then his music, wherby audience are familiar with his work. Seeing his name at the top makes audiences wanting to watch the film. This is a mainstream film, where the genre is a drama/biography as it is based on a true story.