Downloading...
Nearly half of young downloaders don't pay
About 85% of Britain's young people own MP3 players such as iPods, yet almost half of them pay nothing for music downloads, according to new research.
A new study into music downloads by Q Research quizzed 1,500 people aged between 11 and 25 and found that nearly half of those surveyed did not pay for downloads. A further third spent less than £5 each month and just 3% spent more than £25.
The research also found that 81% would like to listen to music on their mobile, and that one in four had already downloaded music straight to their phone.
New, reduced costs for data charges on pay-as-you-go mobile tariffs had contributed to a higher proportion of downloads to those handsets than to contract phones.
Q Research found that 26% of pay-as-you-go customers had downloaded music to their mobile, compared to 16% of contract customers. Pay-as-you-go customers also used other data services more frequently.
Communication tools, such as social networking elements that encourage users to share song recommendations and links with friends, had also driven the uptake of mobile music downloads, the research found.
Free content downloads were most popular with 11- to 16-year-olds because they often rely on money from their parents.
Rikjan Scott, research director at Q Research, said that a significant proportion of that free content would have been downloaded illegally.
"There's a huge desire among young people to get the music they want, and they will get it whether that's through legal downloads, file sharing or swapping music with friends," he added.
He said that so many different points of access to content have developed in the past 10 years, music companies have struggled to keep up.
Dr Liz Nelson, who led the Q Research study, said that the major music companies aren't doing enough to try to understand the attitudes and opinions of younger people.
"They are not really aware of what's going on. The importance of understanding the way kids communicate can't be underestimated; and community elements, such as recommendation, are becoming tremendously important," she added.
Dr Nelson pointed to the recent launch of MusicStation as a more flexible, convenient service that would be well-received by the audience.
Launched by Omnifone this week, MusicStation offers unlimited mobile music downloads for £1.99 per week.
My views on this are that because of the internet and the way people are more into their music. Crackers will always find a new downloading site, such as the government found out about kazaa and closed this down. There is other downloading programmes such as Limewire, where people download the actual songs they want rather than buying the whole album at woolworths and other leading stores.
Downloading is getting more and more popular.
About 85% of Britain's young people own MP3 players such as iPods, yet almost half of them pay nothing for music downloads, according to new research.
A new study into music downloads by Q Research quizzed 1,500 people aged between 11 and 25 and found that nearly half of those surveyed did not pay for downloads. A further third spent less than £5 each month and just 3% spent more than £25.
The research also found that 81% would like to listen to music on their mobile, and that one in four had already downloaded music straight to their phone.
New, reduced costs for data charges on pay-as-you-go mobile tariffs had contributed to a higher proportion of downloads to those handsets than to contract phones.
Q Research found that 26% of pay-as-you-go customers had downloaded music to their mobile, compared to 16% of contract customers. Pay-as-you-go customers also used other data services more frequently.
Communication tools, such as social networking elements that encourage users to share song recommendations and links with friends, had also driven the uptake of mobile music downloads, the research found.
Free content downloads were most popular with 11- to 16-year-olds because they often rely on money from their parents.
Rikjan Scott, research director at Q Research, said that a significant proportion of that free content would have been downloaded illegally.
"There's a huge desire among young people to get the music they want, and they will get it whether that's through legal downloads, file sharing or swapping music with friends," he added.
He said that so many different points of access to content have developed in the past 10 years, music companies have struggled to keep up.
Dr Liz Nelson, who led the Q Research study, said that the major music companies aren't doing enough to try to understand the attitudes and opinions of younger people.
"They are not really aware of what's going on. The importance of understanding the way kids communicate can't be underestimated; and community elements, such as recommendation, are becoming tremendously important," she added.
Dr Nelson pointed to the recent launch of MusicStation as a more flexible, convenient service that would be well-received by the audience.
Launched by Omnifone this week, MusicStation offers unlimited mobile music downloads for £1.99 per week.
My views on this are that because of the internet and the way people are more into their music. Crackers will always find a new downloading site, such as the government found out about kazaa and closed this down. There is other downloading programmes such as Limewire, where people download the actual songs they want rather than buying the whole album at woolworths and other leading stores.
Downloading is getting more and more popular.
posted by Sawan at 3:48 PM
0 Comments:
Post a Comment
<< Home