iNsTiTuTiOnS tHaT LiNk tO MTV

BBC links with MTV because it has a numerous amount of channels such as Cbeebies, BBC1, and BBC2. MTV has a numerous amount of channels such as MTV base, MTV2, and VH1.
http://a2mediabushara.blogspot.com/



Sky links with MTV because it has many channels such as Skyone and Sky HD.

http://harveen-media.blogspot.com/

Itv links with MTV because of the numerous amount of channels it has, such as Itv1, Itv2 and Itv3, where MTV has MTV base, MTV, and MTV2.

http://lilprascilla.blogspot.com/

ArTiCLe - Audi out-patents Nasa with £5m ad campaign

Audi is spending £5m on an array of television adverts, where they clain to has filed 3, 000 more patents than Nasa, where they seek to create the best car. There are a series of three adverts, which as 90, 60 and 30 second lengths where they want to highlight the technological elements of the company’s thinking.

The adverts tagline “Vorsprung durch Technik” translates to “Lead by technology”.

The ads show what appears to be a space shuttle hurtling through the atmosphere, but is in fact an Audi A6.

The commercial ends with the line, "To date, Nasa have filed 6,509 patents. To get to the A6, Audi have filed 9,621 patents."

Chris Hawken, the brand communications manager at Audi UK, said the campaign aimed to show the company was at the "cutting edge of car design".

The ad campaign, which will run for six weeks, has been planned and bought by MediaCom. The first, 90-second version will debut during Bremner, Bird and Fortune on Channel 4.

The TV commercials will be supported by a series of five different print and outdoor ads. Digital agency Good Technology has worked on the online elements to the campaign.

Audi also runs its own digital television channel, called the Audi Channel, which launched last year.

In May, Audi launched an internet video-on-demand service with programming available three days before airing on television.

My comment on this particular article is that Audi is trying hard to sell its product to a particular audience and they are in competition with Nasa, where they have a numerous amount of adverts each lasting a different time.

http://media.guardian.co.uk/advertising/story/0,,1889509,00.html

Sim Cards Will Soon Be As Dead As Dodos

Victor Keegan – Thursday September 28th 2006
This particular article is on the new exciting future for mobile phones. This is now possible because they have made in routing calls that can be made through the internet rather than cellular networks.
If you have a wireless broadband at home or using a Wi-Fi hotspot at a coffee shop, where it then it travels through the Internet for nothing until it incurs a charge for the final bit of its journey.
A call to America could be 1p a minute – unless the recipient also has a Wi-Fi phone, in which case it is free. The cellular networks are redundant or more likely jus have a pay-as-you-go card as backup.
It took hours of chats with company techies to get settings right - not an option open to a casual buyer - and to sort out screen freezes, and hang-ups, on both the Nokia e61 and e60. But when they did work, whether mobile-to-mobile or mobile to a fixed line, it was impressive.

The screen freezing is apparently due to a handset fault that Nokia will soon correct with a downloadable fix. Battery life was short on both models, something that seems to be common to these Nokia business models. Executives at both companies claimed that my experience was exceptional even for something that was still in beta form (ie, not ready for full release) and that they, and others, had been using them successfully. One had just come back from America after using his phone from a hotel with free Wi-Fi to talk to his family in the UK for nothing.
What about the future? I am sure the problems will be solved soon. Success may then depend on how fast free - yes, free - Wi-Fi is rolled out in the UK. At present these phones are mainly used for outgoing calls from places that already have Wi-Fi. They are no good for walking down the street or incoming calls on the move. If you have to pay £6 an hour from a hotel or coffee shop then forget it. But if Wi-Fi is rolled out across cities, as in the US - and some small towns in the UK - and it is a different proposition.

Nothing is really free. You will have to pay a monthly fee to a broadband provider, though there is a strong case for local authorities or government to provide Wi-Fi itself free at point of use, financed by taxes or rates, because of the economic benefits generated. Meanwhile, there is a danger of turf wars between incompatible proprietary systems such as Skype and the common standards agreed by other players. Until the nirvana of universal access arrives, Wi-Fi mobiles will be a supplement to Sim phones, not least because of the need to make emergency calls. But as Wi-Fi spreads - and becomes standard on phones - there will be a strong case for using it with a pay-as-you go SIM card as fallback. And the faster Wi-Fi spreads, the less you will need a Sim card at all. If I was an operator I would be very worried.

GLOBALISATION

Globalisation

The overall term globalisation is an umbrella term for a complex series of economic, social, technological, cultural and political changes seen as increasing interdependence, integration and interaction between people and companies in disparate locations.
The term globalisation has been used since the date, 1944 but economists began applying this term sine 1981. A theorist name Thedre Levitt is usually credited with the article he wrote in 1983 for the Harvard Business Review entitled “Globalization of Markets”
Media Globalisation

Globalisation is becoming an increasingly important concept in Media. The technology advances and growing global conglomerates are changing the face of media.
Globalisation centres in the increased mobility of goods, services, labour, technology and capital worldwide.

Globalisation
As the international trade borders come down, media organisations are able to reach larger audiences. Large media organisations have resources to expand their organisations globally, which then replaces other media organisations and replace them. Organisations such as:
· AOL Time Warner
· Vivendi Universal
are amongst the largest organisations in the world. Telecommunications and expanding global media markets mean that national and international cultural traditions are merging into a global culture and new media and genres are developing as part of this new global culture.
The digital side of things has changed the lifestyles of people throughout the world a lot. Such aspects that have changed the lifestyles are mobile phones- whereby video messages can be sent to people the entire world, and now many of us cannot manage without a mobile phone. These new media inventions has changed our lives and expectations, but also making it easier to communicate.
As this technology continues to evolve and media organisation continues to converge, we are moving towards an environment in which all our media from a single device including television to telephones. Each new generation of mobile phone, PDA, television or computer is able to access an increasing range of media.

The Global Village
Marshall McLuhan, a Canadian media critic, famously stated in the 1960’s that the world had become a “global village”. The media play a vital role in creating this.
Critics argue that the media reflect and create the social and cultural world we live in because the media producers construct our views of all these global events and therefore construct our values and ideologies.
Media is an essential part of many people’s lives. McLuhan stressed the role of media in creating “the mass” as opposed to the separate individuals of “the public”. He also made very over-generalization that electronic technology encourages unification.